Town of Pelham Public Library Reveals New Brand Identity, Logo and Website
March 27, 2020
PELHAM, NY — The Town of Pelham Public Library announced today the launch of its new brand identity, redesigned logo, and website. These changes come as the Library celebrates its 25th anniversary serving the informational, educational, and cultural needs of the residents of the Town of Pelham, which comprises the Villages of Pelham and Pelham Manor.
The new logo and website were created by current and former Pelham residents. Russell Solomon, the owner/creative director of branding and communications agency RLVT, designed the new brand identity and logo; and Phil Price of Price Digital revamped the library’s website.
“The new logo reflects the Library’s architecture and our desire to serve the Pelham community—offering strength and support, but also openness, opportunity and access for everyone,” says Terrence Mullan, President of the Board of Directors. “We want to convey a dynamic approach to the community library concept, and better communicate with our constituents.”
Designed to work across digital and physical channels, the logo represents parts of the Library’s history as well as its windowpanes and the books within. The colors represent knowledge, enlightenment, renewal, and intelligence.
“When finding inspiration for the new branding, I wanted to look at what was unique to the Library to build a story around,” says Solomon. “I learned that the old entrance of the 1935 building is near where the curtain wall is located in the children’s section. The logo incorporates the stain glass window there that was part of the original church building.”
The Library’s new mobile-friendly website was designed to highlight news and programs, improve navigation, and enhance digital access on the go.
“Today’s library offers much more than books and other library materials,” says Patricia Perito, Library Director. “It’s also a community hub, a “third place” after home and work, as well as a virtual resource. When people see the new logo, I hope they think of the Library—its past as well as well as its future—and all it has to offer.”